Coca-Cola becomes an ICC partner, boosting global cricket experiences. Coca-Cola extends ICC cooperation for eight years. The International Cricket Council (ICC) and Coca-Cola are happy to announce an eight-year worldwide collaboration. As it covers ICC World events in all three formats until 2031. Coca-Cola’s devotion to sports was shown at the partnership’s historic signing event at ICC Headquarters. This eight-year partnership as a Global Partner of the ICC confirmed the collaboration as one of the longest-ever by the ICC with a single brand, between 2019 and 2031.
Coca-Cola extends ICC cooperation for eight years
The Coca-Cola Company’s brands will be exclusive non-alcoholic beverage partners. The deal covers all men’s and women’s top-tier events. Including the ICC Cricket World Cups, T20 World Cups, and Champions Trophies through 2031. During the cooperation, there will be an annual international men’s and women’s event. Also a World Test Championship Final every two years.
The Coca-Cola Company’s Vice President said, “Also, our recent partnership with ICC continues our mission to refresh sports fans and enhance their entertainment experiences.” Sports link people, and our relationship allows us to combine our brand loyalty with cricket’s global fervor. So, we aim to satisfy consumers with our varied portfolio and create unique fan experiences.”
Thums Up and Limca Sportz were the exclusive beverage and sports drink partners of the ICC Men’s Cricket World Cup India 2023, launching online and offline fan interaction activities. So, Sprite’s compelling ‘Thand rakh’ campaign aims to boost and prolong cricket fans’ enthusiasm during the largest World Cup history.
ICC Chief Commercial Officer Anurag Dahiya said: “I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport.
With the Men’s T20 World Cup in the USA and West Indies and the Women’s edition in Bangladesh just around the corner. We’re poised for unprecedented global growth and engagement. Thus, this partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.”
