ICC releases ‘Whatever it takes’ Women’s T20 World Cup 2024 video
Under three weeks before ICC Women’s T20 World Cup 9. To kick off this important event, ICC released ‘Whatever it takes’ promotional films featuring India captain Harmanpreet Kaur, her teammate Shafali Verma, and Sri Lanka captain Chamari Athapaththu.
In the film, women’s athletes recount their incredible victories and difficulties. It also captures the 3-to-20-October excitement.
ICC General Manager-Marketing and Communications Claire Furlong said, “The ICC Women’s T20 World Cup is the pinnacle of the T20 format, and we’re looking forward to having the world’s best players in Dubai and Sharjah throughout October
The ‘Whatever It Takes’ campaign supports the ICC’s Women’s Cricket Strategy goal of raising cricket fans’ understanding, perception, and visibility of the women’s game.
We are dedicated to creating a world-class event that will introduce new heroes and provide fans a memorable match day experience.”
The 18-day tournament will be in Dubai and Sharjah. Ten teams compete in five-team groups, with the top two meeting in the semis.
The final in Dubai on 20 October follows the semi-finals on 17 and 18 October.
